The  Genesis Fund:  ExxonMobil

Charities are ubiquitous.  Asking you for money wherever you go.  How could we separate the Genesis Fund - that helps kids with special needs -  from the crowd?   Instead of asking them to help....we decided to thank them for helping.  And the executions, crayon drawings with crayon text in a child's hand, were illustrated by the special kids themselves.   Posters and signage hung in ExxonMobil stations in New England, and on the Genesis Fund website and Facebook page.