The Genesis Fund: ExxonMobil
Charities are ubiquitous. Asking you for money wherever you go. How could we separate the Genesis Fund - that helps kids with special needs - from the crowd? Instead of asking them to help....we decided to thank them for helping. And the executions, crayon drawings with crayon text in a child's hand, were illustrated by the special kids themselves. Posters and signage hung in ExxonMobil stations in New England, and on the Genesis Fund website and Facebook page.
