KID STUFF

RISK.

Talking to kids is big business.  Kids influence billions of dollars in purchases every year.  From everything from toys and games to cars and vacations.  I've spent much of my professional time thinking like a kid.  Here are a few examples.

Games of Risk can go on for hours, days, even weeks.  As guys play mano a mano to find out who's got the brains and skill to rule his opponent. In this ultimate battle of wits we captured the essence of winning...and losing.

CANDYLAND

Get ready for a sugar rush!  Everyone remembers traveling to Candyland as a kid.  Here, we bring the fantasy to life in a new version of the game, where kids (and parents) can  build the game board itself.  I mean, who wouldn't want to hang out in this candy paradise.