The pursuit of fun for all.




Digital Choice


The digital age gave game players fresh new ways to experience the joy of trivial challenge.  Trivial Pursuit. Digital Choice arrived and offered daily online updates to keep the trivia as fresh and current as this morning's news.  We continued the theme of trivial equality wtih this TV spot that promised "Power to the Rest of Us." 

Nobody wants to play Trivial Pursuit with that guy.  The guy who knows all the answers and makes the rest of us feel like morons. Well, in honor of the 25th Anniversary of Trivial Pursuit, the aim was to change all that.  We created this campaign that glorified the rest of us.  Proclaiming, "The pursuit of Fun for All!"