Who doesn’t love watching funny animal videos on the web? We decided to use these internet stars to help us tell our story about the frustrations of living with type 2 diabetes. It took a year to get through legal but it was worth it.

LESS THAN<                

Just about  everyone with type 2 knows that they've got to get their "A1C number" less than 7. 


We decided to co-opt the symbol for less than (<), to remind those with type 2 that they can find help getting their A1C under control.This unbranded spot drives to


Diabetes education brochures sound pretty boring, right? Well, they don’t have to be. We created a series of doctor’s office brochures featuring beautiful food photography and delivering information about menu choices, counting carbs and lifestyle changes in an enticing way.