Who doesn’t love watching funny animal videos on the web? We decided to use these internet stars to help us tell our story about the frustrations of living with type 2 diabetes. It took a year to get through legal but it was worth it.
We hired a noted authority on "sucking" to tell us about the pains of having diabetes.
Just about everyone with type 2 knows that they've got to get their "A1C number" less than 7.
We decided to co-opt the symbol for less than (<), to remind those with type 2 that they can find help getting their A1C under control.This unbranded spot drives to the client's website.
Diabetes education brochures sound pretty boring, right? Well, they don’t have to be. We created a series of doctor’s office brochures featuring beautiful food photography and delivering information about menu choices, counting carbs and lifestyle changes in an enticing way.