From surgical sutures to electrosurgery devices, Ethicon is a medical solutions division of J&J. 

With an audience of surgeons, health care professionals and hospital procurement types, we created multiple vehicles to help sell Ethicon products.


Ethicon Energy is the leading manufacturer of surgical energy devices. We produced this brand anthem  with the mantra, “We start with the end in mind."

This print execution is directed toward surgeons and hospital administrators to announce a new acquisition and a new leadership position for Ethicon Energy products.

A series of print ads promote Ethicon’s “Healing First” positioning, connecting their energy devices with the end goal…getting people back to their lives faster.