Who doesn't love Elmo? He’s a huge star. And although he’s had his problems - like most big celebrities - his fans love him unconditionally.
So we launched an integrated campaign around "Elmo's World Tour" complete with TV teasers, spots, long form "rockumentary", website, print ads etc.
And although a different Elmo toy was brought to market every year since the Tickle Me Elmo sensation, Let’s Rock Elmo was a big hit. At $75 a pop, no less. With parent’s snatching him up in record numbers.
Integrated Campaign Video
:30 TV Spot