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Uber Driver's Surprise.
Meet Jason, an uber driver. One routine ride became anything but routine when uber & ExxonMobil threw a surprise party in his honor. Our team concepted and executed this 360 campaign with digital and mobile activations to celebrate the new alliance between the two companies.
Teaser: 15 second pre-roll designed to intrigue viewers into clicking through to the full-length video.
Full Length Video Content
Results:
Engaged consumers – the teaser on Spotify beat clickthrough benchmarks by more than 2x.
Created awareness for brand & partnership - teaser garnered more than 8.4 MM views.
Store Poster to attract uber drivers
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