Uber Driver's Surprise. 

Meet Jason, an uber driver.  One routine ride became anything but routine when uber & ExxonMobil threw a surprise party in his honor. Our team concepted and executed this 360 campaign with digital and mobile activations to celebrate the new alliance between the two companies.

Teaser:  15 second pre-roll designed to intrigue viewers into clicking through to the full-length video.
Full Length Video Content

Results:

Engaged consumers – the teaser on Spotify beat clickthrough benchmarks by more than 2x.

Created awareness for brand & partnership - teaser garnered more than 8.4 MM views.

Store Poster to attract uber drivers