The USGA promotes and conserves the true spirit of the game. The group’s image had been tarnished by some contentious rulings that had pro golfers criticizing the organization. Our task was to lift the USGA’s image so they could control the conversation.

There’s a lot to love about golf. Problem is, with today’s busy schedules, there is not a lot of time to enjoy the game you love. The solution...Play 9.

Play 9

Ultimate Test:

The US Open is the tournament that means the most to golfers for a lot of reasons. It’s played on some of the toughest courses, in the most challenging circumstances. We chose to show that this tourney means as much to the average golfer as it does to the pros.

We’re Golfers Too:

Most know that the USGA is golf’s “not for profit.” But few know what’s it for? In this spot, we demonstrate the USGA’s mission to support, honor and advance the game.